Pricing
Simple plans, no transaction fee
14 days free on the Start plan, no card needed. Grow and Pro start as soon as you subscribe. Prices exclude VAT.
Start
€29 €24.16 / month
excl. VAT, billed monthly excl. VAT, €290 billed yearly
- Products: 10,000
- Languages: 2
- Staff accounts: 3
- Disk space: 10 GB
- AI credits: €5 / mo
- 0 % transaction fee
Grow
€69 €57.50 / month
excl. VAT, billed monthly excl. VAT, €690 billed yearly
- Products: 50,000
- Languages: 5
- Staff accounts: 10
- Disk space: 25 GB
- AI credits: €10 / mo
- 0 % transaction fee
Pro
For B2B and multi-salon businesses: B2B price lists, pay by invoice, products for selected groups, unlimited stores and priority support.
€129 €107.50 / month
excl. VAT, billed monthly excl. VAT, €1,290 billed yearly
- Products: 200,000 (more by agreement)
- Languages: unlimited
- Staff accounts: unlimited
- Disk space: 100 GB
- AI credits: €20 / mo
- 0 % transaction fee
Plan comparison
Everything checked in all plans is included in Start too. Click a group's name to collapse it.
Limits (7)
| Feature | Start | Grow | Pro |
|---|---|---|---|
| Products | 10,000 | 50,000 | 200,000 (more by agreement) |
| Languages | 2 | 5 | unlimited |
| Staff accounts | 3 | 10 | unlimited |
| Disk space | 10 GB | 25 GB | 100 GB |
| AI credits | €5 / mo | €10 / mo | €20 / mo |
| Size of one product video | 50 MB | 100 MB | 200 MB |
| Extra disk space | +10 GB for €5 / month | +10 GB for €5 / month | +10 GB for €5 / month |
Essentials (6)
| Feature | Start | Grow | Pro |
|---|---|---|---|
| Transaction fee | 0 % | 0 % | 0 % |
| Own domain with SSL | Yes | Yes | Yes |
| No “Made with Mervio” link | – | Yes | Yes |
| Team roles, 2FA and passkeys | Yes | Yes | Yes |
| Support | priority, reply within 4 h | ||
| Help guides in the admin | Yes | Yes | Yes |
Store and design (9)
| Feature | Start | Grow | Pro |
|---|---|---|---|
| Visual theme editor and Liquid code | Yes | Yes | Yes |
| AI logo and brand book | Yes | Yes | Yes |
| AI translations: products, collections, pages and articles | Yes | Yes | Yes |
| Mega menu, badges and menu editor | Yes | Yes | Yes |
| Custom pages and a rich text editor with images | Yes | Yes | Yes |
| Form builder with your own fields | Yes | Yes | Yes |
| Password mode and "Opening soon" page | Yes | Yes | Yes |
| Cookie banner, 18+ check, country blocking | Yes | Yes | Yes |
| Bot protection for forms without CAPTCHA | Yes | Yes | Yes |
Products and catalogue (27)
| Feature | Start | Grow | Pro |
|---|---|---|---|
| Variants, attributes and smart collections | Yes | Yes | Yes |
| Selling by the metre, kilogram or pack with a quantity step | Yes | Yes | Yes |
| Brand pages with logo, description and SEO | Yes | Yes | Yes |
| Product specifications on the product page | Yes | Yes | Yes |
| Product page tabs: per product and shared by collection | Yes | Yes | Yes |
| Product videos (MP4, YouTube, Vimeo) | Yes | Yes | Yes |
| Automatic photo optimisation and EXIF/GPS removal | Yes | Yes | Yes |
| Suppliers and supplier codes | Yes | Yes | Yes |
| Product documents (manuals, certificates) | Yes | Yes | Yes |
| Manufacturer and safety information (GPSR) on the product page | Yes | Yes | Yes |
| Product bundles | – | Yes | Yes |
| Digital products and downloads | Yes | Yes | Yes |
| Memberships: paid access until a date, members-only articles and pages | – | Yes | Yes |
| Product subscriptions: weekly or monthly with a discount, cards charged automatically | – | Yes | Yes |
| Search that understands Lithuanian letters, and filters | Yes | Yes | Yes |
| Filters by size, colour, sale and price | Yes | Yes | Yes |
| Search tuning: synonyms, pinned products, queries with no results | – | Yes | Yes |
| Smart search: typos, Lithuanian word endings and relevance ranking | – | – | Yes |
| Sorting, products per page, list view | Yes | Yes | Yes |
| Wishlist and product compare | Yes | Yes | Yes |
| Stock in stores and warehouses | – | up to 3 stores | unlimited |
| Stores page with opening hours and map | – | Yes | Yes |
| “In stock in stores” and “Available in store” filters | – | Yes | Yes |
| Product import and export: Excel, CSV, Shopify, WooCommerce, XML, translations and attributes | Yes | Yes | Yes |
| Customer import with an invitation to set a password | Yes | Yes | Yes |
| Order history import (archive in buyer accounts) | Yes | Yes | Yes |
| Blog post and page import from WordPress, Shopify or Excel | Yes | Yes | Yes |
Sales and promotions (33)
| Feature | Start | Grow | Pro |
|---|---|---|---|
| Discount codes | Yes | Yes | Yes |
| Automatic discounts without a code | – | Yes | Yes |
| Quantity discounts, e.g. “10% off from 3 items”, with a table on the product page | – | Yes | Yes |
| "3 for 2" and "buy A, get B" promotions | – | Yes | Yes |
| Gift cards | – | Yes | Yes |
| Loyalty points: earn and spend at checkout | – | – | Yes |
| Refer a friend: discount for the friend and a reward for the buyer who recommended | – | Yes | Yes |
| Influencers and affiliates: own codes, links and commissions | – | Yes | Yes |
| Member prices: a “Member price” next to the regular price for registered shoppers | – | – | Yes |
| Free shipping bar | Yes | Yes | Yes |
| Newsletter popup with a coupon after sign-up | Yes | Yes | Yes |
| Live chat with buyers on the shop and an inbox in the admin | Yes | Yes | Yes |
| In chat: cart, orders, sending products and codes | – | Yes | Yes |
| AI replies in chat from the plan's AI credits | – | Yes | Yes |
| Sale countdown “Sale ends in …” | Yes | Yes | Yes |
| Maximum quantity per order for sale items | Yes | Yes | Yes |
| Product and store reviews with photos | Yes | Yes | Yes |
| Testimonials carousel in the theme | Yes | Yes | Yes |
| AI review translation with “Show original” | Yes | Yes | Yes |
| "Helpful" votes, sorting and review reports | Yes | Yes | Yes |
| Google Customer Reviews: post-purchase survey and rating badge | Yes | Yes | Yes |
| Review import and a review request after delivery | – | Yes | Yes |
| Customer surveys and NPS | – | Yes | Yes |
| Abandoned cart reminders: up to 3 emails and a one-time discount code | – | Yes | Yes |
| Automatic emails: welcome series, “we miss you”, birthday, refill, viewed product | – | Yes | Yes |
| “Frequently bought together” on the product page with “Add all to cart” | – | Yes | Yes |
| Post-purchase offer on the thank-you page with a one-time discount | – | Yes | Yes |
| Order automations: tags, e-mails to the warehouse and supplier, cancelling unpaid orders | – | Yes | Yes |
| Back in stock alerts | Yes | Yes | Yes |
| Price drop e-mails for wishlist and awaited products | – | Yes | Yes |
| Order SMS to buyers through your own SMS provider (LightSMS, TCG Telecom) beta | Yes | Yes | Yes |
| SMS newsletter: campaigns with a separate consent, quiet hours and stats | – | Yes | Yes |
| Customer segments and export to Meta and Google ad audiences | – | Yes | Yes |
Checkout and delivery (29)
| Feature | Start | Grow | Pro |
|---|---|---|---|
| Bank transfer and cash on delivery | Yes | Yes | Yes |
| Paysera | Yes | Yes | Yes |
| OPAY | Yes | Yes | Yes |
| Bank choice at checkout (Paysera, OPAY) | Yes | Yes | Yes |
| Remember guest buyer details | Yes | Yes | Yes |
| Klix, Montonio and MakeCommerce beta | Yes | Yes | Yes |
| Neopay | Yes coming soon | Yes coming soon | Yes coming soon |
| Apple Pay and Google Pay (via Montonio) | Yes | Yes | Yes |
| PayPal beta | Yes | Yes | Yes |
| Stripe: cards, Apple Pay, Google Pay beta | Yes | Yes | Yes |
| Leasing and instalments via Montonio | Yes | Yes | Yes |
| ESTO: hire purchase, ESTO 3 and “buy now, pay later” beta | Yes | Yes | Yes |
| Leasing via Inbank | Yes coming soon | Yes coming soon | Yes coming soon |
| Parcel lockers and courier labels (Omniva, DPD, LP Express, Venipak) beta | Yes | Yes | Yes |
| NoParcels: every courier through one account beta | Yes | Yes | Yes |
| Delivery zones by postcode | Yes | Yes | Yes |
| Shipping classes for bulky products: own rates, no parcel lockers | Yes | Yes | Yes |
| Dropshipping: a supplier's parcel with its own delivery price | Yes | Yes | Yes |
| Delivery dates in the cart and an order-by time per delivery method | – | Yes | Yes |
| Delivery methods with price, date and countdown on the product page | – | Yes | Yes |
| “Delivery” filter: today, tomorrow, in 2–4 business days or by a date | – | Yes | Yes |
| VAT: VIES check and OSS for the buyer's country | Yes | Yes | Yes |
| Customer accounts and "Order again" | Yes | Yes | Yes |
| Minimum order amount | Yes | Yes | Yes |
| Small order fee | – | Yes | Yes |
| Packaging deposit as a 0 % VAT line | Yes | Yes | Yes |
| Add-on services on the product page and at checkout (e.g. assembly, carry-up with or without a lift) | Yes | Yes | Yes |
| Cart links and QR codes | Yes | Yes | Yes |
| Cart sharing and related products in the cart | Yes | Yes | Yes |
B2B sales (10)
| Feature | Start | Grow | Pro |
|---|---|---|---|
| Business buyers with a VAT number | Yes | Yes | Yes |
| Minimum and multiple order quantities | Yes | Yes | Yes |
| Prices for approved buyers only | Yes | Yes | Yes |
| Price excluding VAT next to the price with VAT | Yes | Yes | Yes |
| Price lists, customer groups and quantity breaks | – | – | Yes |
| Multiple currencies: prices and payment in the buyer's currency | – | – | Yes |
| Pay by invoice with payment terms | – | – | Yes |
| Products and collections for selected groups only | – | – | Yes |
| Minimum order amount per group | – | – | Yes |
| Quote requests and offers with a PDF | – | – | Yes |
Orders and accounting (11)
| Feature | Start | Grow | Pro |
|---|---|---|---|
| Invoices, credit notes, i.SAF | Yes | Yes | Yes |
| Your own return period (14–365 days) | Yes | Yes | Yes |
| Longer return period for registered customers (“Members: 40-day returns”) | – | Yes | Yes |
| Return requests and complaints with photos in the customer account | Yes | Yes | Yes |
| Create orders in the admin with a payment link | Yes | Yes | Yes |
| Order tracking by order number and e-mail | Yes | Yes | Yes |
| Contact form inquiries in the admin | Yes | Yes | Yes |
| “Ask about this product” and public questions with answers on product pages | Yes | Yes | Yes |
| Low stock alerts | Yes | Yes | Yes |
| Warehouse: phone scanner, receiving, pack by scanning, purchase orders, stock counts | – | – | Yes |
| Accounting integration | – | from €290 + €15/mo | from €290 + €15/mo |
Marketing and SEO (13)
| Feature | Start | Grow | Pro |
|---|---|---|---|
| SEO, sitemap, IndexNow, 301 redirects with patterns and import | Yes | Yes | Yes |
| Ready for AI agents: llms.txt, product catalogue, delivery and return data | Yes | Yes | Yes |
| Meta Pixel and CAPI, GA4, GTM (incl. server-side GTM), Google Ads, TikTok Pixel and Events API (Beta) | Yes | Yes | Yes |
| Marketing report: revenue by channel and UTM, discount codes, newsletter popup, cart links | Yes | Yes | Yes |
| Full marketing report: chart, CSV, SMS campaigns and abandoned cart recovery | – | Yes | Yes |
| Purchase funnel on the dashboard: visitors → product → cart → checkout → order, on phones and computers, with tips | – | Yes | Yes |
| Product feeds | Google, Meta, Kaina24, Kainos.lt, Kainos1.lt | + Varle | + Varle |
| Product export to Mastersel | – | Yes | Yes |
| Blog | Yes | Yes | Yes |
| “Helpful tips”: articles on product and collection pages | Yes | Yes | Yes |
| Omnisend integration | Yes | Yes | Yes |
| Product finder quiz with recommendations | – | Yes | Yes |
| Product import from suppliers | €39 a month per supplier | €39 a month per supplier | €39 a month per supplier |
API and integrations (3)
| Feature | Start | Grow | Pro |
|---|---|---|---|
| MCP access for AI assistants | Yes | Yes | Yes |
| REST API and webhooks for ERP, warehouse and accounting | – | Yes | Yes |
| API: IP allowlist and higher limits | – | – | Yes |
Extra disk space on any plan: 10 GB for €5 / month (€0.50 / GB), from 100 GB €0.30 / GB. Prices exclude VAT.
Payment providers (Paysera, OPAY) and couriers charge their own rates under your contracts with them.
Connecting your ERP, warehouse or accounting system with the REST API and webhooks: Developer documentation
Compare
What an online store platform costs per month
You can do the design and launch yourself or with a developer. That is one-off work, while the platform costs you every month. Here is what usually ends up on the monthly bill.
Self-hosted WooCommerce
- Hosting – €6–15/mo
- Updates, backups and security – maintenance €29–150/mo
- Paid plugins for payments, parcel lockers and filters
Foreign platform
- Plan – from €19–27/mo
- Apps for parcel lockers, invoices and reviews – €10–40/mo
- Up to 2% of turnover when customers pay through a Lithuanian payment provider
Mervio
from €29/mo
- Hosting, updates and backups included
- Paysera, Montonio, MakeCommerce, parcel lockers and invoices without add-ons
- 0 % of revenue
Market prices are based on prices published by Lithuanian developers and platforms, November 2026. Prices excl. VAT.
Working with a developer? Your developer can build the store on Mervio and keep looking after it, while we take care of the platform.
For developers and agencies →Does the store stay mine? Yes. We take no transaction fee, and you can export your products, orders, customers and invoices at any time.
Paid services
Launch, migration advice and short training are free. You only pay for work we do for you. Prices exclude VAT.
- Theme fitted to your brand
- €390
- Custom design
- €1,500–2,500
- Exclusive design with new logic
- from €2,900
- Integrations
- from €290 + €15/mo support
- Supplier import
- from €290
- Custom programming
- €70/h €60/h from 20 h per order
- Store migration
- By amount of data Free estimate
- Long consultations
- €60/h
Pricing FAQ
Do I need a card for the trial?
You try the Start plan free for 14 days without a card. When the trial ends, pick a plan or the store pauses; your data stays. You can subscribe to Grow or Pro at any time and it works straight away.
Do you take a cut of sales?
No. Mervio charges no transaction fee, you only pay for the plan. Payment providers (Paysera, OPAY) charge their own rates.
Do prices include VAT?
Prices are shown without VAT. Lithuanian companies pay 21 % VAT on top, EU companies with a valid VAT number are reverse charged.
Can I change plans later?
Yes, change plans at any time. When you move up, the difference for the rest of the period is charged straight away and the new features switch on at once; when you move down, the unused amount is credited on your next invoice. Paying yearly gets you 2 months free.
What happens if I go over the product limit?
Existing products keep working, you just cannot add new ones until you change plans. If you only need a few more, write to us and we can add extra products to your plan.
Will you help me move my store?
Yes. Move products with a Shopify or WooCommerce export, an Excel, CSV or XML file, along with customers, order history and 301 redirects. Our advice is free, and if you prefer, we do the move for you: the price depends on the amount of data.
Can you create a custom design?
Yes. Fitting the theme to your brand costs €390, a custom design €1,500–2,500, and an exclusive design with new logic from €2,900. Prices exclude VAT.
How much is an accounting, warehouse or CRM integration?
We build an integration from €290, and its support costs €15/mo per integration. We give the exact price once we have seen your software. Prices exclude VAT.
Can you import products from my supplier?
Yes. Send us the link to your supplier's XML, CSV or Excel file and we check it for free. Connecting it costs from €290, then €39 a month per supplier (€69 for two, €119 for four): products, prices with your markup and stock update every hour. Prices exclude VAT.
How much do custom programming and consultations cost?
Custom programming costs €70/h, and €60/h when you order 20 hours or more. Consultations longer than 30 minutes cost €60/h. Prices exclude VAT.
Do you charge for launch and migration?
Launching the store, a review before opening, short training and migration advice are free, and import is included in every plan. You pay for migration work we do for you, design, integrations, custom programming and long consultations.
Open your store today
14 days free, no card needed. Signing up takes two minutes.