Features
Everything e-commerce in the Baltics needs, already switched on
Payments, delivery, invoices, VAT, SEO and marketing in one platform. No plugins and no extra fees for them.
Storefront and themes
A beautiful, fast, mobile-ready store without a developer.
Setup wizard
After sign-up, 7 steps get the shop ready: VAT and contacts, logo, look with a live preview, payments, delivery in Lithuania, legal pages and products. You can pick the wizard up any time, and whatever you already did in the admin is ticked off.
Six theme styles
Universal, Fashion, Furniture and home, Beauty, Electronics, Toys and kids: pick one when you sign up and switch it in the theme editor.
Visual theme editor
Drag sections and blocks with the mouse, change colours and fonts in the settings and see every change in the preview right away.
Liquid themes
The same template language idea as Shopify: an agency can tailor the theme down to the last pixel, and the code editor keeps 50 versions. A new base theme version installs as a draft: your settings and layouts stay, updates merge into the files you edited, and you review any conflicts before publishing.
Mobile first and accessible
The base theme is built for phones first and to WCAG 2.1 AA, as the European Accessibility Act requires.
Several languages
Lithuanian, English, Latvian, Estonian and Russian with separate URLs for search engines.
AI translations
Translate products, collections, pages and articles into your shop's languages one by one or all at once. The AI sees product attributes and photos, follows your instructions for each language and never overwrites texts you edited by hand. Uses the plan's AI credits.
Multiple currenciesPro
Shoppers from Poland or Sweden see prices and pay in zlotys or kronor: the ECB rate with your markup and neat rounding (52.99 zł), fixed prices per currency and delivery prices. The currency is picked by country and the "Language · Currency" switcher changes it. Accounting, the VAT amount on invoices, i.SAF and OSS stay in euros.
Your own domain with SSL
Connect your domain and the certificate is issued automatically. Until then your store runs at yourstore.mymervio.com.
Mega menu and menu editor
Build menus up to three levels deep in the admin; the theme turns them into a mega menu with images, and products get “New” or “Sale” badges.
Owner bar on the storefront
When you are signed in and browse your own shop, a bar at the top lets you edit the product, collection or page you are on, or open the theme editor, in one click. Shoppers never see it, and you can hide it.
AI logo and brand book
Answer 5 questions and AI suggests 3 logos with colours and fonts. The one you pick comes with a brand book and a ZIP of logos, icons and social media templates, and the theme adapts to your brand in one click. On every plan.
Custom pages
“About us”, “Delivery” or a size chart with a rich text editor: headings, lists, images and links without HTML.
Custom forms
Build a form with your own fields, such as an installation request with city and area, and place it on any page. Answers arrive by email and in the admin, you can download them as CSV, and the buyer gets a confirmation with their answers.
Products and catalogue
From 50 to 50,000 products without slowing down.
Variants and attributes
Sizes, colours, volumes, several photos per variant, attributes for filters, related products and custom fields.
Sell by the metre, kilogram or pack
Fabric, flooring, cable or goods sold by weight: set the unit (m, m², kg, l, pack), the minimum quantity and the step, such as 0.1 m. Shoppers see “€12.50 / m”, enter “2.5 m”, and the unit stays on the order, invoice, packing slip and emails. Units and quantity rules can be imported from CSV or Excel too.
Smart collections
A category tree and collections that fill themselves by rules.
Brand pages
Each brand gets its own page with a logo, description and products, and all brands are listed on one page. You set the SEO title and description yourself, and the pages are included in the sitemap.
Search that knows Lithuanian
Finds “šampūnas” when someone types “sampunas” and forgives typos. Search suggestions show products and categories with images.
Category filters
Sizes from XS to XXL, colour swatches, “On sale”, a price slider, brand and “In stock”. On phones filters open in a side panel with a “Show N products” button, results update without reloading the page, and a filtered link can be shared. You set the filter order and names in the admin, and it stays fast with 50,000 products.
Search tuningfrom Grow
Synonyms (“sofa” = “couch”), pinning products to the top of a search term or hiding them, in-stock products first and a list of what shoppers search for but do not find.
Smart searchPro
Forgives typos in every word, understands Lithuanian word endings and searches the title, brand, SKU and barcode, collections, variant colours and sizes, and the description. Results are ranked by how well they match, with better sellers first among equal matches. Fast even with hundreds of thousands of products, on by default, and synonyms and pinned products from search tuning apply here too.
Omnibus price history
The lowest price of the last 30 days is calculated and shown automatically, as the EU directive requires.
Stock in several warehouses
Stock is reserved at payment, so you never sell what you no longer have.
Product videos
MP4 and WebM files or YouTube and Vimeo links in the same product gallery as the photos.
Product documents
Manuals, certificates or safety data sheets as PDF, Office or ZIP files up to 50 MB, up to 20 per product. Shoppers download them from the “Documents” tab, and you can upload them via CSV too.
Suppliers and supplier codes
Assign a supplier and its product code to every product and variant, filter products by supplier and import or export them in CSV. Shoppers never see this data.
Hassle-free photos
Oversized photos are scaled down to 2048 px (or 3000 px) on upload, EXIF and GPS data are stripped, and shoppers get light WebP versions. It saves storage too.
Product bundlesfrom Grow
Bundle stock is worked out from the products inside it, and the bundle sells as one product.
Digital products
E-books, templates or courses: files are ready to download once the order is paid, no shipping needed.
Sorting and list view
Shoppers sort by price or newest, choose how many products per page and switch between grid and list.
Specifications table
Product attributes are shown in a “Specifications” block on the product page, grouped under your headings such as “Dimensions” or “Electrical”, and passed to Google.
Product tabs
Description, specifications, ingredients or sizes in tabs. Shared tabs such as “Shipping and returns” go to all products or chosen collections, and on phones they become collapsible blocks.
Store availabilityfrom Grow
Enter each store’s stock in the product form or via CSV columns, and shoppers see where and how many of the chosen variant are available on the product page and in store pickup, with the address and opening hours. “View stock in all stores” opens a side panel with every store grouped by city, a search by city or address, and how soon an order is ready for pickup. At checkout, pickup offers only the stores that hold the whole cart. In categories and search, shoppers can narrow the list to products you have in your stores, or to one store, with product counts. A public stores page lists all your stores with the address, opening hours by day, an “Open now” badge and a map link, and Google gets the opening hours as structured data. Up to 3 stores on Grow, unlimited on Pro.
Cart, payments and delivery
One-page checkout made for the Baltic states.
Paysera
Bank links and payment cards under one Paysera contract.
OPAY
Lithuanian bank links and payment cards via OPAY.
Bank choice at checkout
With Paysera or OPAY, shoppers see the banks with their logos right at checkout and go straight to their own bank after ordering, with no page in between. You can turn the list off in the settings.
Klixbeta
Bank links and cards via Citadele Klix, with automatic refunds.
Bank transfer and cash on delivery
A pro forma invoice for bank transfer, and payment in cash or by card on delivery.
Montonio
Bank links, cards, Apple Pay and Google Pay, leasing and pay-in-instalments under one contract.
MakeCommercebeta
Baltic bank links and payment cards under one contract.
Neopaycoming soon
Bank link payments via Neopay.
PayPalbeta
Shoppers from abroad pay with their PayPal account or a card, and you refund straight from the order in the admin.
Stripebeta
Payment cards, Apple Pay and Google Pay via Stripe, handy for shoppers from abroad too.
ESTObeta
Hire purchase, ESTO 3 and “buy now, pay later”, plus a “from X €/month” calculator on the product page.
Inbankcoming soon
Leasing and pay-in-instalments at checkout.
Parcel lockers and couriersbeta
Omniva, DPD, LP Express and Venipak parcel lockers with search, rates by weight bands with a surcharge per extra kg and by order total.
NoParcelsbeta
One NoParcels account key instead of separate contracts: DPD, LP Express (which also covers Lithuanian Post), Omniva and Venipak, parcel lockers at checkout, labels, tracking and courier pickup from the admin.
Create a NoParcels account ↗VAT without headaches
Business buyers, VIES VAT number check, reverse charge, VAT-free export and a separate VAT rate per product, e.g. for books.
Discounts and coupons
Codes, automatic promotions, “once per customer”, minimum amounts and validity periods. Generate up to 10,000 unique single-use codes with shared rules and export them to CSV, and the newsletter popup gives every subscriber a code of their own.
Customer accounts
Order history, address book and faster repeat purchases.
Order tracking
Shoppers without an account enter the order number and e-mail and see the status, payment and shipment tracking. A link in the footer, and you can switch it off with one click.
An exact delivery datefrom Grow
Instead of “1–2 working days” the buyer sees “Arrives 22–23 October”, based on your dispatch cut-off and Lithuanian, Latvian and Estonian public holidays. Each delivery method can have its own order-by time, and same-day delivery hides once it passes. The product page lists every method with its price and day (“Tomorrow – free”, “Friday – €6.49”, “Parcel locker – not available” for a bulky item) and a countdown: “Order within 2 h 15 min to get it tomorrow”.
Filter by delivery speedfrom Grow
In collections and search the buyer taps “Today”, “Tomorrow” or “In 2–4 business days”, or picks a “Get it by” date, and sees only the products that will arrive in time. Based on stock, preparation time, backorder lead times and incoming dates, and your delivery methods.
Zones by postcode
Separate rates for a city or region by postcode or postcode range.
Bulky products
Sofas, fridges or building materials get their own delivery methods and prices, e.g. courier or your own transport only. Parcel lockers are hidden for a cart with such a product, while ordinary products keep the usual rates.
Supplier shipments (dropshipping)
Products a supplier sends to the buyer itself make a parcel of their own in the cart: delivery is charged for every parcel by its weight and summed, e.g. €2.99 + €4.99. Mark the supplier as “Ships itself”, and its name is never shown to the buyer. A supplier can have its own rates: the buyer’s chosen method is matched to the supplier’s courier, e.g. a parcel locker of the same courier, and the supplier page shows which rate each parcel will use, with a manual override. Delivery options on the product page and the Google feed use the supplier’s rates too. Each supplier gets an email with its own products and the address, without prices, and “Supplier shipped” on the order takes the tracking number so the buyer gets a tracking link. Shipments are kept on manual orders too. You turn it on in your shop settings.
Minimum order amount
Set the amount from which orders are accepted. The cart shows how much is still missing, and in the Pro plan B2B groups can have their own minimum.
Small order feefrom Grow
Instead of turning a small order away, add a fee: fixed, the missing amount, or fixed but no more than what is missing. Its own line with VAT in the cart, order and invoice.
Packaging deposit
“+ €0.10 deposit” is shown next to the price for a bottle or can, and the deposit is its own line at 0 % VAT in the cart, order and invoice. Discounts never reduce it and it is refunded with returned items.
Add-on services
Shoppers tick “+ Assembly €15” or “Carry up to the apartment” right on the product page, next to “Add to cart”, and the service travels to the cart and the order as its own line with VAT. They can also pick services at checkout, with variants at their own price (with or without a lift), and you can add them to manual orders. Show them only for certain product types, collections or delivery methods.
Promotions and loyalty
Tools that grow the basket and bring shoppers back.
“3 for 2” and “buy A, get B”from Grow
The cheapest item free, the second at half price or a gift with a purchase, with a promotion label on the product.
Quantity discountsfrom Grow
Tiers for buying more, e.g. “10% off from 3 items, 15% off from 5” or “4.50 € each from 10 items” on a product, a collection or the whole store. Shoppers see a “Quantity discounts” table on the product page and “Add 2 more to get 10% off” in the cart.
Gift cardsfrom Grow
Sell gift cards with a unique code and accept them as payment, partially too. Move your old gift cards with their codes and balances from CSV or Excel.
Chat with shoppers
A chat window in your shop's colours and one inbox in the admin, with no extra apps. Messages arrive in real time, and when you are offline the shopper leaves an email and gets your answer by email.
Your shop next to the chatfrom Grow
Next to the chat you see the shopper's cart, the product they are viewing and their orders. Send a product, discount code or cart link in one click and keep saved replies for common questions. See how much chats sold.
AI replies in chatfrom Grow
AI suggests a reply from your product data and FAQ and can answer the shopper itself when it finds the answer: within seconds when nobody is signed in to the admin, or after a minute when the team has not replied yet. Uses the plan's AI credits at no extra cost.
Loyalty pointsPro
Registered shoppers earn points for paid orders and use them to pay part of their next purchase. The product page and cart show “You will earn 45 points”, and the balance and history are in their account. You can award points for signing up and for a review, set an expiry, give a customer group a higher rate (say 3% for tradespeople instead of 1%) and keep wholesale groups out.
Refer a friendfrom Grow
Every buyer gets their own link in their account and on the thank-you page. The friend gets a single-use discount code for the first order, and the buyer who recommended gets a coupon or loyalty points once the friend’s return period is over. Own orders do not count, and you can set a monthly limit.
Customer segmentsfrom Grow
Save segments such as “ordered in the last 30 days”, “no order for 90 days”, “spent over €200” or “bought from a collection” and see their size straight away. Use a segment in the customer list or an SMS campaign, or export it to CSV or to Meta and Google ad audiences (newsletter subscribers only).
Influencers and affiliatesfrom Grow
Each influencer or affiliate gets their own discount code and link, and you set a commission percentage on the orders they bring. The commission is approved after the return period and lowered when an order is cancelled or refunded. A report, a payout CSV and a private link where the influencer sees their results without logging in.
Member pricesPro
A “Member price €8.99” next to the price: registered shoppers pay less, guests see what they would save, and the cart tells them “Log in and save €4.20”. You set the member price with a customer group discount or price list.
Free shipping bar
Shows in the cart how much more is needed for free delivery, and “Free delivery on orders over X €” on the product page and in the announcement bar.
Sale countdown
“Sale ends in 2 d 05:14:32” on the home page, product pages or any other page: until a date you set or until the end of a chosen discount. Once the sale is over, the timer hides.
Maximum per order
Set how many units of a sale product or variant can be bought in one order. The cart will not allow more and tells the shopper why. You can import the limit via CSV too.
Reviews
Product and store reviews with customer photos and star ratings in Google search on every plan. From Grow: a review request after delivery and importing old reviews from CSV, Excel, Judge.me or Loox.
Testimonials carousel
A theme section that shows your best store and product reviews by itself, with the average rating and a link to all reviews. You can add your own testimonials too, e.g. from social media.
Review translation
Reviews are shown in every language of your store. The “Translate” button, or automatic translation on publishing, translates them with AI, and shoppers see “Translated from Latvian · Show original”. It uses your plan's AI credits, and Google gets the original text.
Helpful votes and reports
Shoppers mark whether a review was helpful, sort by "Most helpful" and filter by stars. The "Report" button sends a review to you for a look, but negative reviews are never hidden automatically.
Google Customer Reviews
The thank-you page offers the buyer a Google survey about the purchase once it is delivered, and the ratings show in Google search and ads. Enter your Merchant Center ID and days to delivery, and you can show the Google rating badge too. It runs only after the buyer accepts cookies.
Questions and answers
Shoppers ask on the product page, you answer in the admin and publish the answer in one click in the product’s “Questions and answers” tab. Other shoppers find the answer themselves, and the product page gets more useful text for search. Nothing shows without your approval, and email addresses and phone numbers never do.
Surveys and NPSfrom Grow
A “How did you hear about us?” question on the thank-you page and an NPS e-mail after the purchase.
Cart sharing and related products
Shoppers copy a link in the cart or share it from their phone, and the recipient opens the same products in their own cart. The cart shows up to four related products by collection and brand.
Frequently bought togetherfrom Grow
On the product page, 1–3 products that buyers get together with it, with the total price and an “Add all to cart” button. You pick the products on the product page, and where you have not, order history picks them. Buyers can untick one and choose a variant.
Cart links and QR codes
One link or QR code adds chosen products with quantities and a discount code to the cart: for flyers, emails and social media.
Wishlist and compare
Shoppers save the products they like and compare them side by side.
B2B sales
Wholesale in the same store, without a separate system.
Prices for approved buyers only
Visitors see the products, while prices and buying are for buyers you approve.
Quantity rules
Minimum and multiple order quantities per product, “Order again” in the customer account.
Price excluding VAT
The price without VAT is shown in smaller type below the price with VAT: for everyone or only for B2B customer groups. With OSS it uses the buyer’s country rate.
Price lists and customer groupsPro
Group prices and quantity breaks, imported and exported as CSV.
Pay by invoicePro
An invoice with payment terms for trusted buyers, products and collections only for their group, a minimum order amount.
Quote requestsPro
A “Request a quote” button on product pages and in the cart. You prepare an offer with your prices, delivery and validity date, the buyer gets it by e-mail with a PDF, and once accepted it becomes an order with a payment link or pay by invoice.
Shipping with the buyer’s label
A wholesale buyer picks shipping with their own courier and uploads the label (PDF or photo) at checkout. You download it from the order and mark it shipped. Delivery methods can be shown to selected customer groups only.
Orders and invoices
Your accountant will like it: documents that meet Lithuanian requirements.
Automatic invoices
Gapless numbering, PDF in Lithuanian and English, sent to the buyer once the order is paid.
Credit notes
Partial refunds and a credit note in one click.
Returns and complaints
In their account or on the order page, the shopper picks items and submits a return request or a quality complaint with a reason and up to 5 photos. You approve it, mark the goods received, complete or reject it, and the shopper gets an email each time. Refunding the money completes the request automatically.
Longer return periodfrom Grow
Give registered shoppers a longer return period, e.g. “Members: 40-day returns”, and a customer group such as VIP its own, e.g. 60 days. The period shows on the product page, in the shopper’s account and on the order, and each order keeps the period it was placed with, even if you change it later.
i.SAF and CSV
i.SAF XML and CSV export for your accountant every month.
Packing and labels
Packing slips, shipping labels and order statuses from payment to delivery.
Phone orders
Create an order in the admin, add free lines for services or items outside the catalogue, save it as a draft and send the buyer a payment link.
Order source
Every order shows where the buyer came from: the channel, UTM tags and the first and last visit, and you can filter the order list by source.
Inquiries and stock
Contact form messages and “Ask about this product” questions, with the product and variant, are handled in the admin: you reply to the buyer by email from the inquiry, can publish the answer on the product page, the buyer gets a confirmation, and the product page in the admin shows how many questions it has. Low stock alerts arrive daily.
Warehouse on your phonePro
Scan barcodes with your phone camera or a scanner: receiving with or without a supplier order, orders split into “Ready to pack” and “Waiting for stock”, pick lists, packing by scanning, labels, stocktakes, transfers between warehouses and shelf locations.
Order automationsfrom Grow
Rules "event → conditions → actions": a paid order gets a tag, the warehouse or supplier gets an e-mail with the items and address, a big order is packed first, an unpaid bank transfer is cancelled after a few days and the goods go back on sale. Start from ready-made templates; every rule has its own log.
API and webhooksfrom Grow
REST API and webhooks for your ERP, warehouse or accounting system: products, stock per location, orders, shipments and customers, with events arriving within seconds. The Pro plan adds an IP allowlist and higher request limits.
Developer documentation →Accounting integrationsfrom Grow
We build the integration with your accounting software (Rivilė, Agnum and others) as a paid service.
Service prices →Marketing and SEO
Everything you need to grow sales is already switched on.
SEO without plugins
Structured data, sitemap, canonical, hreflang and 301 redirects when URLs change, with patterns (e.g. /product/* → /products/*) and import from CSV or Excel.
Ready for AI agents
AI assistants and shopping agents understand your shop without plugins: llms.txt with a shop overview, /catalog.json with products, variants, prices, stock and cart links, and every product states its delivery price, delivery time and return terms. Google shows the same data in product results.
Google and Meta
Google Merchant and Meta product feeds, Meta Pixel with Conversions API, GA4, Google Tag Manager (including server-side GTM on your own subdomain, so ad blockers cost you less data), Google Ads and TikTok Pixel with the TikTok Events API from the server (Beta). The Google Merchant feed includes shipping price and time per country, variant colour, size, gender and material, dimensions, and the availability date of pre-order products. The whole funnel is sent: list impressions, promotion banner and slide views and clicks, search, cart, shipping and payment choice, leads, and the purchase is recorded on the server even if the buyer never returns to the shop after paying.
Marketing report
Under “Marketing → Report” you see the revenue from each channel and UTM campaign, discount codes, the newsletter popup and cart links.
Full marketing reportfrom Grow
A revenue chart, CSV export, and the revenue brought by SMS campaigns and abandoned cart reminders.
Purchase funnelfrom Grow
The dashboard shows how many visitors viewed a product, added to cart, started checkout and ordered, separately on phones and computers, compared with the previous period and with tips on where shoppers drop off.
Share buttons
A “Share” theme block: Facebook, Messenger, WhatsApp, X, Pinterest, email and copy link, and on phones the system share sheet opens. No third-party scripts, so it does not slow the page or need cookie consent.
Kaina24 and Kainos.lt
One product feed for both Lithuanian price comparison sites in the shared Kaina24 format, reachable only through a secret link.
Kainos1.lt
Product, price and stock feed for the price comparison site Kainos1.lt in its own XML format: every variant with the old price for sales, EAN, brand, category and availability, through a secret link.
Masterselfrom Grow
Product export to Mastersel in XML via a private link: prices, stock, images and variants update on their own.
Abandoned cartsfrom Grow
Up to 3 automatic emails to shoppers who left without finishing checkout, and the third can offer a one-time discount code.
Automatic emailsfrom Grow
Ready-made email flows with no outside tools: a welcome series for new subscribers, “we miss you”, a birthday coupon, refill reminders and viewed-but-not-bought products. Sent only to subscribers who opted in, at most once a day, with stats.
Product finder quizfrom Grow
3–8 questions with pictures, such as “What is your skin type?”, and the answers pick the best fitting products from your tags, collections or products. The result has an “Add to cart” button, and you can ask for an email before it. The quiz has its own page and a theme block, and stats show how many started, finished and bought.
Post-purchase offerfrom Grow
“You may also like” on the thank-you page: 2–4 accessories or related products of the ordered items, with an optional single-use discount valid for a few hours. Views, clicks and revenue are shown in the settings.
“Notify me when available”
An e-mail to the shopper when a sold-out product is back in stock.
“Price dropped” emailsfrom Grow
Logged-in shoppers turn on “Notify me when the price drops” in their wishlist, and shoppers waiting for a product tick “Also notify me when the price drops”. When the price falls by at least your set percentage and below the 30-day lowest, they get an email with the Omnibus price. At most one email per product every few days, with an unsubscribe link.
Omnisend
Contacts, products and purchase events flow into Omnisend automations.
SMS notificationsbeta
An SMS to the buyer when the order is paid, shipped or waiting in a parcel locker, and to you about new orders. Through your own LightSMS or TCG Telecom account: you pay the provider for the SMS, with no Mervio markup.
SMS newsletterfrom Grow
SMS campaigns to buyers who gave a separate consent: to everyone or a segment, with a cost estimate before sending, quiet hours, an unsubscribe link and the revenue each campaign brought.
Blog
Articles with tags, scheduled publishing and language versions.
Helpful tips
Up to 6 cards of your own articles on product and collection pages: link an article to products or collections in the article editor, and where you have not, articles are picked by the same category and tags. The article itself shows the products it mentions with an “Add to cart” button.
Varle.ltfrom Grow
Product, price and stock feed for the Varle.lt marketplace via a private link: products with an EAN and one option (such as size) as variants, and skipped products with the reason shown in the admin.
Legal and security
GDPR, cookies and legal documents out of the box.
Cookie banner with a consent log
Pixels only start after consent; consents are stored and can be exported.
Legal page templates
Terms, privacy, returns and cookie policies, filled in with your company details. You set the return period yourself, from 14 to 365 days, e.g. a “100-day trial”.
18+ products
Age confirmation for alcohol and other restricted products.
Manufacturer and safety information (GPSR)
Enter the manufacturer and the EU responsible person with address and e-mail once on the brand, and set a different one, the model and safety warnings per product. It all shows in the “Safety information” tab on the product page, as the EU General Product Safety Regulation requires, and products missing it are flagged in the admin. Import it via CSV, XML or MCP too.
Spam-free forms
Contact, newsletter, review and sign-up forms are protected from bots by hidden traps and rate limits, without annoying CAPTCHAs.
Team permissions and 2FA
Owner, administrator and staff with different permissions, two-step sign-in and passkeys.
Open your store today
14 days free, no card needed. Signing up takes two minutes.